In 2021 Extreme Energy has firmly established itself as a brand with its finger on the pulse, at the forefront of the latest global drinks’ innovation, and in tune with the lifestyle of its active unisex consumers, who enjoy this refreshing alcoholic energy drink with its distinctive apple taste and energy kick. With the launch of the groundbreaking Extreme Energy House and Extreme Energy Soul sensory music variants – a world-first-of-its-kind innovation – this unstoppable brand connects with Mzansi’s popular urban music culture.

We all know that our favourite music track has the unique ability to shape and change our mood. We draw positive energy from the sound of music. It embodies the way we react to the world and we can’t help but move to the beat.

The Extreme Energy Music variants were designed as a sensory representation of the popular local ‘House’ and ‘Soul’ music genres from a flavour, aroma, texture and colour perspective.

Developed in collaboration with South African Music Producers and created using Sensory Neural Technology, the Extreme Energy Music variants evoke the same multi-sensory response as listening to the House and Soul music genres.

Get ready to experience your music in a can!

with NEW Extreme Energy House & Soul.

Every element of Extreme Energy House has been crafted to recreate the sensory experience of listening to your favourite Mzansi House music. The bright green colour and bold lines of the can… The subtle cooling sensation… The green glow-in-the-dark colour under UV light The vibrant flavours and aromas of citrus and rosemary… They all come together to create a world-first innovation – a drink that lets you taste the vibrant energy of House music! 

Every note in Extreme Energy Soul is composed to recreate the sensory experience of your favourite Mzansi Soul Music. The orange colours and soft lines of the can… The orange glow-in-the-dark colour under UV light… The sultry flavours and aromas of vanilla, cinnamon and pear… All work together to recreate the experience of smooth Soul music.

The new Extreme Energy sensory music variants are part of Extreme Energy’s premium energy drink range, with the same refreshing apple taste. Available at leading retail outlets and online liquor emporiums across the country from 1 September at R90.00 per pack in a convenient 440ml can 4-Pack.